Lead Magnets That Actually Work (And What Most People Get Wrong)

Let’s talk about the humble lead magnet.

It’s supposed to be the gateway drug to your world—the thing that makes someone say,
“Oh hey, I like how this person thinks. Maybe I do want more of what they’re offering.”

But too often? It’s a PDF graveyard.
Another half-baked checklist.
A glorified opt-in box that screams, “I made this because someone on Instagram told me I had to.”