Sell from every email you send
…without ever feeling pushy or salesy.
The Subtle Sell. A 90-minute live workshop on June 2nd at 4 pm EST, where you'll build the part of your emails that quietly sells in the background — so sales keep happening between launches + sales pushes.
Brenna McGowan, Copywriter & Launch Strategist
“Laura is a genius!”
You're writing thoughtful weekly emails. People open them. Some reply. You can feel that your list likes you.
… but you have the thought in your head, “my list just doesn’t buy from me” … especially between launches.
You've seen the "Want to work with me? Here are five ways:" P.S. at the bottom of other people's emails… but it didn’t work as you imagined.
…the move wasn't wrong. The execution was.
The bottom of your email is likely some of the most overlooked real estate in your business. Done right, it's where sales can happen, quietly, in every email you send, without ever disrupting the part of your email you actually love writing.
In 90 minutes together, you'll walk out with:
✔️ A drafted P.S. that catches the scroll-to-bottom skimmer with personality and one clear next step. Ready to use on your very next email.
✔️ A drafted Standing Offer Signature with 3-5 of your offers, written with hooks and personality instead of dry bullet lists. Built to load once and quietly sell forever (or until you shift things a bit… we are entrepreneurs, after all 😉)
✔️ A workbook with the framework and templates for the other four zones of your email closing — so you can finish the full architecture this week.
A different way of seeing the bottom of your email — one you can't unsee.
I see you, sending emails and wanting them to do more.
You have an established business with a real email list that you built through a lot of work, time, and effort.
It’s fun to write to them. Fun when they reply. But you’re quietly wishing for more regular income from those emails.
Simply put, you want to sell more without feeling like a pushy a**hole — without becoming someone you're not, without manufacturing urgency, without slamming your offers down anyone's throat.
You're done with "just write better subject lines" advice. You want strategy.
This isn't for people building their first list, people looking for templates to copy-paste, or people who want me to write their emails for them. This is a strategy workshop with live build time built right in.
The Dealy-Do…
We’re doin’ this LIVE, June 2nd at 4 pm EST. 90 minutes. Recording included, of course.
We’ll do a strategy breakdown, and some writing… You'll be drafting your own P.S. and Standing Offer Signature alongside me, with prompts on screen and time for live feedback on a few volunteer drafts.
Before the workshop, you'll fill out a short intake — the kind of questions that start the work before we even meet. It takes about 10 minutes, and it matters. The more clearly you tell me what's going on with your list, the more useful the workshop will be for you specifically… I adore catering content to the peeps actually inside.
After the workshop, the recording, the workbook, and all the bonuses land in your course page for you to keep forever, ever.
What’s included you ask?
The Subtle Sell — 90-minute live workshop on June 2nd at 4 pm EST
The Subtle Sell Workbook — Build-along workbook with the six-zone framework, prompts, and templates for all six zones
The Subtle Sell AI Prompt Pack — Voice-aligned AI prompts for drafting every zone whenever you need them
How to Set Up Closing Snippets in Kit — Short walkthrough to load your closing into Kit so it auto-fills every email you send
How to Get Great Social Proof Worth Sharing — The questions, timing, and asks that get you real, specific, usable testimonials
Zeee price for dis round…. $47
This is the first live run of The Subtle Sell at $47. If it lands the way I think it will, the next run will be $97, possibly more after that.
You're not buying at the price because of a fake timer. You're buying at the price because this is the first time it's being taught.
Hi. I’m Laura.
If you've been writing thoughtful emails to a list that seems to like you and barely buys from you — and you've watched everyone else's "Want to work with me? Here are five ways" P.S. and quietly thought not it — same.
I'm Laura Kendrick. I'm an online marketing strategist for established business owners who are tired of "just post more!" advice and tired-er of marketing that feels like a part-time job but converts like a hobby.
Here's my actual theory of the case: most marketing problems aren't effort problems. They're structure problems. You don't need more hustle. You need the parts of your marketing to talk to each other — so the visibility you're already building turns into nurture, the nurture turns into sales, and the sales don't depend on you launching yourself half to death twice a year.
The Subtle Sell is one piece of that bigger picture. Specifically, it's the piece almost everyone is sleeping on: the bottom of every email you send. Built right, it does five jobs at once — authority, credibility, nurture, proof, and the actual offer — quietly, in every email, forever. Built wrong (or not at all), it's where your sales are leaking out every week.
This workshop is where you fix that.
The bigger system — welcome architecture, nurture rhythm, the whole machine — lives inside Build an Email List That Buys, which opens in June. The flagship that ties everything together comes after.
You're going to like it here.
Dr. Celia Varghese MD ~ Psychiatrist and Coach
“I love how Laura speaks and gives feedback. She has a way with words and is really fun. She gave practical feedback that I could implement right away.”
Your Questions, Answered
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Hell YES! You’ll get the recording and all the goodies… Buuuuuut the live build time is the real value here. If you can move things to be there June 2nd at 4pm EST, do.
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The workshop teaches the framework, which works in any ESP. The Kit walkthrough is a bonus, and I have a few resources up my sleeve to help you build snippets and templates on other platforms too 😉
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Then this is the workshop where you stop leaving money on the table. "Doing okay" usually means the closing zone is doing 10% of what it could. Build the architecture once, and every email from this point forward is doing more.
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This is a small live workshop with prep work on your end. All sales are final. But if you show up, do the work, and feel you didn't get a real shift, email me. I'll make it right.
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There will be time for a few feedback spots… and an opportunity in checkout to add a 30-minute 1:1 sess if you wanna deep dive on your emails with me. I’m so game.
I see you, full page reader…
If you’re all the way down here, you are thoughtful and intentional.
I love that.
As a thoughtful, caring, and intentional human, I would love to help you make your emails work harder for you to grow your business. This is the workshop for you.
We don’t do pushy, slimy, selling around here. We do human, thoughtful, inviting. I hope you’ll join me on June 2nd at 4 pm EST. $47.
Kara Knott, Pinnacle Signs & Graphics
“You are a genius! I don't know where the imagery bubbles up from inside of you, but it is a golden spring.”
