Topics I Can’t Shut Up About

These are a few of my go-to riffs — the ones I’ve been invited to speak on, teach, and turn into actual business-changing conversations.

That said? I’m always game to tailor the topic to your audience. If there’s a specific angle, challenge, or gap you want to explore, I’m all in. Let’s co-create something that lands right where your people are (and leaves them thinking about it for days).

Your Website Should Work Harder Than You Do

Your website shouldn’t just look good. It should convert when you’re asleep, off-grid, or doomscrolling LinkedIn. In this session, Laura shares how to turn your homepage from “meh and mysterious” into your most consistent, high-performing team member — with copy that’s crystal-clear, personality-packed, and strategically built to move your people. Spoiler: it’s not about adding more sections. It’s about saying the right thing in the right place so they actually stick around (and click).

Launching Without the Panic Spiral: Treating Your Marketing Like an Arc, Not a Sprint

If you’re stuck in a cycle of last-minute “oh shit” emails and five-day energy crashes, this one’s for you. Laura breaks down how to approach launching as a full marketing arc, not just a hype window. You'll learn what to say before you sell, how to plan for energy, not just output, and why sustainable launch strategy starts way earlier than you think (and feels way better when it does).

Voice, Boundaries & Burnout: Why Brand Voice Is the Secret to Building a Business You Can Retire From

No one talks about this part — but they should. Your brand voice isn’t just about how you sound online. It’s the foundation for boundaries, clarity, and sustainable growth. In this talk, Laura unpacks how defining your voice gives you more than copy that clicks. It gives you a business you can scale, systematize, and maybe even step back from — instead of burn to the ground in year five.

Burn the Rulebook (Not Your Energy): Building a Marketing Plan That Actually Supports You

What if marketing didn’t feel like an endless list of “shoulds”? In this session, Laura invites founders to scrap the standard playbook and start with clarity, not pressure. You’ll explore how to build a strategy that honors your capacity, aligns with your audience, and still drives results. Whether your plan includes a weekly newsletter or a seasonal sabbatical, it should work for you, not the other way around.

VOC Gold: How to Keep Your Finger on the Pulse Without Falling Into the Void

Forget the generic swipe files and expired templates — voice of customer (VOC) data is the most powerful asset in your business. Laura reveals how to find it, use it, and keep it flowing so your messaging stays fresh, relevant, and rooted in what your people are actually saying. If you’ve ever launched to crickets or found yourself second-guessing your content, this is your “ohhhh, that’s what’s missing” moment.

Write with AI, Not Like AI: Ethical, Efficient Copy That Still Sounds Like You

AI can be a game-changer — or a garbage fire. In this session, Laura shows founders how to use AI tools to speed up their writing process without sounding like a robot, violating their values, or ghostwriting their brand into oblivion. You’ll learn how to ethically train AI with your brand voice, where it helps (and where it really doesn’t), and how to use it to write faster, stay consistent, and still sound unmistakably like you.

Great questions for interviews:

– What makes a launch feel sustainable before you ever start selling?
– What’s your take on “just follow the formula” marketing advice?
– How can founders start using AI without sounding like a robot or crossing ethical lines?
– What role does brand voice actually play in building a business that lasts?
– Why do you say a website should be your hardest-working employee?
– What are some sneaky spots in a funnel most people forget, but that make a big difference?
– Can you walk us through what a holistic marketing arc actually looks like?
– How do you collect voice of customer data on the regular — without adding a million new systems?