Build an Email List That Buys is open for founding members through June 24.

For the business owner with a real list, real engagement, and real “why the hell aren’t they buying?” energy…

Get the Founding Member Price

The email metrics look fine.

The sales tell a different story.

Your people open. They click. They reply. They genuinely like hearing from you.

And still, when it’s time to promote an affiliate offer or invite them into something of your own, the momentum doesn’t match the relationship.

That gap isn’t fixed by emailing more.

It’s fixed by changing what your list is built to do.

So why isn’t your list buying?

You’ve done the email list thing.

You built it. You write to it. You nurture it. You send useful stuff. People open, click, reply, and tell you they love hearing from you.

Which is lovely.

And also… not the same as sales.

Because a list can be engaged and still not be built to buy.

That’s the missing piece.

Not more content. Not a bigger list. Not another subject line trick wearing a tiny fake mustache.

You need a list that’s built for revenue from the inside out — where your emails, offers, tags, links, rhythm, and invitations all work together to help the right people see the right next step.

That’s when your list stops being something you “keep warm.”

And starts becoming something that actually earns.

So let’s build the list your business thought it already had.

Build an Email List That Buys

The live-taught founding member round of the practical email course for established online business owners who already have a warm, engaged list — and are ready to turn that readership into real revenue.

This first round will be taught live, with each class released as we go.

You’ll get the recordings, the resources, the goodies, and the full evergreen course as it’s built — but you’ll also get something future buyers won’t get in the same way:

The chance to learn it live, ask questions as we go, and have your actual list, copy, offers, and “wait, what do I do with this?” moments looked at in real time.

Join as a founding member for $147 before the course becomes $297.
Doors close June 24.

Introducing…

I'm In!

Inside, you’ll learn how to:

Turn your email list into a revenue channel you can actually count on — not just a place where nice people read your thoughts and wander off.

Understand why your list isn’t buying yet, even when the engagement looks good from the outside.

Make your offers easier to say yes to, without getting louder, pushier, or accidentally turning into the internet marketer you swore you’d never become.

Use your list to understand what your people want, what they’re ready for, and where your offers fit into their lives.

Create a stronger connection between your weekly emails and the things you sell, so your list isn’t warm but aimless.

Spot the people who are most likely to buy, so you can stop treating your whole list like one big mystery blob.

Build more sales into the way you already email, so launches, promos, and everyday invitations feel clearer, easier, and more natural.

Walk away with a list that doesn’t just like you.

It knows why it should buy from you.

…This founding member round is being taught live.

Each module will drip out as we move through the course together, so you’re not opening the doors to 38 lessons, immediately blacking out, and deciding to “come back to it later” sometime around never.

You’ll learn one layer at a time, apply it to your actual list, and bring your questions, copy, numbers, and “is this right?” moments into the room while we’re building.

So how do we turn your list into one that actually buys?

Here’s what’s waiting for you inside Build an Email List That Buys

Module 1: Set the Room

Clean up the foundation of your list so it’s easier to understand, easier to use, and easier to sell from.

Walk away with: a sharper list experience that helps your people feel like they’re in the right place — and helps you see where your offers actually fit.

Module 2: Host the Room

Write emails that still sound like you, still feel good to send, and do more than collect compliments.

Walk away with: clearer, stronger emails that keep the relationship warm while making your offers easier to understand and act on.

Module 3: Read the Room

Stop treating your list like one big group of people who all want the same thing.

Walk away with: more clarity about who’s on your list, what they care about, and what they’re most likely to buy — so your sales decisions feel less like a guess and more like strategy.

Module 4: Invite from the Room

Connect the relationship you’ve built to the offers you want to sell.

Walk away with: a smoother way to sell from your list, so launches, affiliate promos, and everyday offers feel easier to send and easier for the right people to say yes to.

Bonus Module: Sleepy List Revival

If your list has gone quiet, stale, or a little “is this thing on?” — this bonus helps you bring it back to life with care.

Walk away with: a simple rescue plan for waking up a list that needs attention before it can become a list that buys.

Bonus: Monthly Live Calls

Because sometimes you don’t need another lesson…

Sometimes you need to bring your actual list, actual numbers, actual copy, and actual “what is happening here?” question to a real human.

Each month, we’ll have a live group call where you can ask strategy questions, data questions, copy questions, offer questions, and all the weird little email-marketing gremlins that show up once you start applying this to your real business.

So you’re not just learning the ideas.

You’re using them where they actually matter: inside your list, with your offers, for your buyers.

Join the founding member round for $147

Here’s what you’ll get when you come in:

→ The full Build an Email List That Buys curriculum, taught live for this first founding member round.

→ Recordings of every class, so you can catch up, rewatch, and keep the trainings as the course becomes evergreen.

→ Live space to ask questions, get clarification, and bring your actual list, copy, numbers, offers, and “why is this doing that?” moments into the room.

→ Monthly live strategy calls for ongoing support as you apply this to your business.

→ The Sleepy List Revival bonus, so you can warm up a quiet or stale list before asking it to do more.

This course will be $297 after the founding member round.

Right now, you can join for $147.

Doors closed June 24, 2026. Be the first to know when Build an Email List That Buys opens up again. Join the waitlist 👇

    Built with Kit

    The “No Hard Feelings, Just Hand Me the Receipt” 7-Day Guarantee

    (BTW, for the founding members… your 7 days start with the first live class 😉)

    I want you to feel really good about joining Build an Email List That Buys.

    Because you’re not here to collect another course like it’s a decorative throw pillow for your business. You’re here because your list already exists, your people are already paying attention, and you’re ready for that attention to turn into actual sales.

    So here’s the deal:

    You’re covered by a 100% unconditional money back guarantee for 7 days after you join.

    That means you can get inside, poke around, watch a few lessons, look at the framework, start seeing where your list has been leaking sales, and decide whether this is the right fit for you.

    And if it’s not? No hard feelings. No side-eye. No awkward “but did you really try?” interrogation under fluorescent lighting.

    Just email me and say you’d like your money back.

    That’s it. No hoops. No homework required. No proving you implemented every piece while Mercury was in retrograde.

    I’ll refund your payment, wish you well, and mean it. Because a guarantee shouldn’t feel like a trap door. It should feel like what it is: a simple way for you to join, take a look, and know you’re not stuck if it’s not the right move.

    Worst case, you try it and get your money back. Best case, your list finally starts doing the thing you built it to do.

    What students are saying about Build an Email List That Buys…

    Well, technically… nothing yet.

    This is the founding member round, which means the first crew is about to come in, learn it live, ask the good questions, build the smarter list, and eventually say wildly generous things I will absolutely screenshot with consent.

    So for now, please enjoy this tasteful little placeholder where your face and kind words could live later. 😉

    Yes, I Want In
    Build My List That Buys

    Hey, I’m Laura.

    I’m the copywriter and marketing strategist behind Cheeky Copy, where I help online business owners make their marketing clearer, stronger, and a whole lot less “why is this not working, I would like to speak to a manager.”

    For years, I’ve been deep inside the sales pages, launch emails, welcome sequences, websites, collaborations, CTAs, and behind-the-scenes messaging that help people move from interested to invested.

    And one thing I’ve seen again and again?

    A business can have a great audience, a solid offer, a warm list, and genuinely good emails… and still not have an email list that buys.

    Because most lists are built for connection first.

    Which matters… Buuuuutttttt connection alone doesn’t always create the clarity, context, and confidence someone needs to become a buyer.

    That’s the gap I care about helping you close.

    Because your email list shouldn’t just be a sweet little corner of the internet where people enjoy your thoughts and then disappear when you sell.

    It should be one of the most reliable, relationship-first revenue channels in your business.

    And that’s exactly what we’re building here.

    Frequently Asked Questions

    • Yes. Especially then.

      Build an Email List That Buys is not here to convince you to “start a newsletter” or finally send that welcome sequence you’ve been avoiding since approximately the invention of Wi-Fi.

      This is for you if the emails are already going out, the engagement looks decent, and the sales still aren’t matching the relationship.

      We’re working on the layer after consistency: how your list is built, guided, understood, and invited to buy.

    • Small is fine. Tiny-but-mighty is a whole thing.

      You don’t need a giant list for this to work. You need enough people on your list to start seeing patterns, making smarter decisions, and building a stronger path from reader to buyer.

      A smaller list that’s clear, connected, and built to sell can often outperform a bigger list that’s just sitting there looking impressive in a dashboard.

    • Yes!!!

      The whole point is to make your email list better at supporting the things you sell, whether that’s your own offer, an affiliate offer, a collaboration, a launch, or something that’s always available.

      Because “my list likes me” is nice.

      “My list buys from me” is the bit we’re here for.

    • You can move through it at your own pace.

      The lessons are designed to help you make real improvements without needing to disappear into a cave with your laptop and a snack drawer.

      You’ll get the most out of it if you can set aside focused time each week to watch, apply, and make updates to your actual list. Not hypothetical-list-in-a-perfect-world list. Your real one.

    • You’ll also get monthly live calls where you can bring your strategy questions, data questions, copy questions, list questions, and “okay but what do I do with this?” questions.

      Because the real magic usually happens when you apply the ideas to your actual business, actual list, actual offers, and actual “hmm, that’s weird” moments.

    • Right now, Build an Email List That Buys is open for founding members at $147.

      After this round, the course will be $297.

      So if you already know your list should be earning more than polite compliments and the occasional lonely click, this is the best time to get in.

      Doors close June 24.

    • You’re covered by the 7-day “No Hard Feelings, Just Hand Me the Receipt” Guarantee.

      It’s a 100% unconditional money back guarantee. Get inside, look around, watch a few lessons, and see if it’s the right fit.

      If it’s not, email me within 7 days and I’ll refund you. No hoops. No homework. No awkward little guilt parade.

    • You’ll get the recordings. The live classes are there so you can ask questions and get real-time support, but you don’t have to be live for every class to get the value.

    • This is the founding member round, so the course will be taught live first and become evergreen later. You’ll get access to the recordings and course materials as they’re released.

    • Because this is the most supported and most affordable version. You get in for $147 before the course becomes $297, and you get to learn live with space for questions, examples, and real-time feedback as the material is taught.

    • Live Classes (all are at 3 pm EST):
      Thursday, July 9
      Thursday, July 16
      Thursday, July 29
      Thursday, August 6
      Thursday, August 13

      Recordings and all the goodies will follow shortly thereafter.

    You could keep trying to solve this one tiny tweak at a time.

    A better subject line here. A new freebie there. Another email template. Another mini-course on segmentation. Another round of “maybe I should just grow the list bigger and hope the sales come with it.”

    And sure. Some of that might help.

    But if your list already opens, clicks, replies, and still doesn’t buy… It’s the way the whole thing is working together.

    Inside Build an Email List That Buys, you’re not piecing together random advice and hoping something finally clicks. You’re building the missing sales layer into the list you already have — live, with space to ask questions, look at what’s happening in your actual business, and make smarter decisions as you go.

    This founding member round is the most supported version this course will ever be.

    You get the live classes. The recordings. The resources. The room to ask your questions while the material is being taught. And the founding member price before it becomes a $297 evergreen course.

    So instead of spending another few months wondering why your list likes you but doesn’t buy from you…

    You can finally build the list your business thought it already had.

    One final thing before you go…

    There’s something really frustrating about doing the work, showing up well, building the relationship, and still feeling like your list goes quiet right when it matters most.

    Especially when you know your offers are good.

    You’re not asking your list to become some soulless ATM with an unsubscribe link. You just want the email channel you’ve poured so much into to become a more dependable part of your business.

    More clarity. More confidence. More “oh, this is working” when you invite people into something you know can help them.

    That’s what I want for you. A list that feels good to write to, good to sell from, and good to count on. That’s what we’re building inside Build an Email List That Buys.