Visibility is a moment.

What happens after that moment is what determines whether it actually helps your business grow.

That is the part people skip.

They pour energy into getting seen, but not nearly enough into what someone is supposed to do once they arrive.

So when the news hit a few days later that Woodstock ‘99 had turned into a full-on disaster—fires, looting, assaults, complete chaos—I wasn’t shocked.

Even back then, I could see the misstep.

Now, with grown-up eyes and a strategist’s brain, I can see exactly what went wrong. And it’s something I see in online businesses, brand launches, and even social media strategies all the time.