And yes, AI makes all of this easier. It's lightning fast at taking one thought and turning it into bits and pieces that work across a bunch of different platforms. One idea, stretched into an email, a few social posts, a note for the podcast, before lunch. I love that part of it. Genuinely.

But there's a lot of prompting snake oil out there too.

When it comes to AI and writing, we’re not short on opinions.

Spend five minutes on any corner of the internet where writers hang out, and you’ll find a few familiar refrains: