Here’s the interesting part: I’ve had collaborations in that exact space work beautifully.
I even run a whole summit steeped in that world.

Why did hers flop while mine thrived?
Not because one of us is better. Not because one of us is “more clear.”

Let’s just come right out and say it:
“Brand voice” is having its main character moment.

With AI cranking out content faster than you can say “Canva caption,” the question isn’t should you define your brand voice—it’s how soon can you.

Because every founder, content creator, and small-but-mighty team eventually runs into the same sticky problem: