How To Grow An Email List With Buyers On It, Not Just Names
You can have a large list and a quiet business at the same time. It happens constantly, and it's one of the more demoralizing experiences available in this work, because by every visible measure the thing is going well.
You Got A Big Visibility Moment. Now What?
Something lands. A post takes off, a big show airs, someone with a large audience says your name, a feature runs.
For about four days it feels like the business changed shape. Numbers move hourly. People you don't know are in your mentions. You refresh things you don't normally refresh.
Visibility Isn't A Strategy. Here's What Turns It Into One.
The conclusion most people reach is that they need more visibility, or better visibility, or visibility somewhere else. Which is a reasonable read, because more visibility is what every piece of advice on the subject recommends.
It's also almost never the missing piece.
What Your Collaboration Freebie Needs To Do (That Your Regular Freebie Doesn't)
Someone downloading from your own site got there on purpose. They read something, followed something, decided you were worth an email address. They know roughly who you are before they open the file.
The Podcast CTA That Actually Sends People To Your List
You've been good for an hour. Real conversation, useful stuff, the host is clearly enjoying it.
Then: "So where can people find you?"
How To Make Collaborations Actually Convert
Pitching, prepping, making the contribution, promoting it, showing up well, and then the enormous exhale afterward. Weeks of work, almost all of it front-loaded, all of it aimed at a date.
Then the date passes and the effort stops, because the event is over. That's what events do. They end.
How To Tell If A Collaboration Actually Worked
Two hundred people who are all gone by week three is a different event than two hundred people where sixty are still opening at ninety days. Same headline number. Completely different business.
Are Bundles Worth It? What Bundle Subscribers Actually Do Next
Here's what's actually happening in that week, and why the answer to "are bundles worth it" is genuinely more interesting than yes or no.
Why Summit Leads Don't Buy (And What To Do Instead)
That last group is your people. The rest are guests in someone else's house who happened to walk past your door.
Your Email List Is Growing. Your Sales Aren't. Here's Why.
A growing email list without matching sales usually means you have a conversion problem, not a traffic problem. More visibility won't fix it.
I know. That's the sentence that ruins your Monday. Take a breath. Let's actually look at it.
Yes, Put Your Seasonal Offer in Your Email Signature (Here's Why)
Should I add an offer I only launch seasonally — the one that isn't always open — to my standing offer signature?"
Short answer: maybe.
Likely answer: yes.
The Real Reason Your "Work With Me" P.S. Isn't Selling
A menu of offers is roughly 10% of what most readers actually need to make a buying decision. The other 90% is everything that turns a curious reader into someone who clicks and buys.
Build an Email List That Actually Buys: Start With This One Email
And no, I'm not talking about "training your audience to buy." Barf. They're whole humans. They don't need to be trained. They need to feel welcome and connected.
So let's talk about one of my favorite ways to start shifting the tide to an email list that actually buys from you.
What to Do After Visibility: Why Being Seen Doesn’t Automatically Lead to Sales
Visibility is a moment.
What happens after that moment is what determines whether it actually helps your business grow.
That is the part people skip.
They pour energy into getting seen, but not nearly enough into what someone is supposed to do once they arrive.
The Marketing Platform I Actually Use in My Own Business (Not Just Recommend)
This search made me realize how much I desperately love Enji, the marketing software this marketer folds into my own business.
This isn’t some “I played with a free trial for three days, and now I’m an expert” review.
This is: I use Enji. I pay for Enji, and have since mid-2024. I build my marketing life inside Enji.
So let’s talk about why.
Lead Magnets That Actually Work (And What Most People Get Wrong)
Let’s talk about the humble lead magnet.
It’s supposed to be the gateway drug to your world—the thing that makes someone say,
“Oh hey, I like how this person thinks. Maybe I do want more of what they’re offering.”
But too often? It’s a PDF graveyard.
Another half-baked checklist.
A glorified opt-in box that screams, “I made this because someone on Instagram told me I had to.”
Sneak Peeks and Easter Eggs: Engaging Your Audience Before the Big Reveal
Picture this: you're watching the latest superhero blockbuster, and just when you think the credits will roll, you're given a glimpse of what's to come. A teaser, an Easter egg, something that has you buzzing with excitement and already planning your next cinema visit.