The Marketing Platform I Actually Use in My Own Business (Not Just Recommend)

*** The link to enji’s site in this blog post is an affiliate link. If you choose to use it, I may receive a small commission, and you will receive a discount if you sign up. I only share it because I genuinely use this platform and love it.***

I have exactly one client whose social media I build and manage.

Just one.

I do not offer this as a service. If you ask, I’ll say a gentle-but-firm “nope.”

The only reason this one client gets the “done-for-you social” treatment is because I’ve been woven into their business for years. At this point, I know their offers, their people, and their quirks so well that it’s less “vendor relationship” and more “de facto marketing department with a pulse.”

So when we were emailing back and forth about tracking all the places they show up — including YouTube — I went hunting.

I wanted a platform that could:

• Pull analytics from multiple channels

• Help us plan content that wasn’t just “post because the internet says so”

• Actually support a tiny marketing team (hi, it’s me, I’m the tiny marketing team)

And I wanted it for a price that didn’t make my eye twitch.

This search made me realize how much I desperately love Enji, the marketing software this marketer folds into my own business.

This isn’t some “I played with a free trial for three days, and now I’m an expert” review.

This is: I use Enji. I pay for Enji, and have since mid-2024. I build my marketing life inside Enji.

So let’s talk about why.

What Is Enji?

At a quick glance, Enji is a marketing platform for small online businesses that pulls together:

• Social media scheduling

• Marketing strategy

• Campaign management

• Analytics + KPIs

• Team collaboration

That description could fit half the marketing platforms on the internet… that cost you more than a hefty ads budget each month… 

Enji is genuinely different — and the reason I’m writing this review is how it thinks about marketing, specifically for solo and small-team founders… and BTW is priced for us too! 

It’s not built for enterprise.
It’s not built for nine-person marketing departments.
It’s not built on the assumption that you have a full-time data analyst living in your Google Analytics account.

It’s built for us:

• Solo founders

• Service providers

• Course creators

• Small teams who are already wearing twelve hats and do not want a 47th tool to manage

And it’s built by people who are actively running a small online business themselves: Taylor and her husband, Brett.

They get it — and it shows.

Social Media Scheduling: Yes, It’s Robust (But That’s Not Even My Favorite Part)

Let’s start with the obvious: yes, Enji is a fully-fledged social media scheduler.

List of integrations as of December 2025

It connects to:

• Facebook

• Instagram (posts, reels, and stories)

• Pinterest

• TikTok

• LinkedIn

• Blog posts

• YouTube Shorts

• Threads

• X

Holy fuckballs, that’s a lot of platforms.

If social is your playground, you can fully centralize your posting inside Enji. If social is more of a “necessary evil” (hello, friend), you can still set things up in a way that supports consistency without chaining you to your phone.

You can:

• Create posts directly inside the platform

• Connect your Canva account for graphics

• Use their built-in AI copywriter if you need help with captions or prompts

• Batch schedule so you’re not living in content whack-a-mole land

As a copywriter, I don’t need an AI writer — if anything, I’d like an AI image generator that magically understands my brand colors and lighting preferences — but if you feel stuck staring at the blank caption box? That feature is there for you.

Strategy, Not Just Scheduling: Where Enji Really Shines

Here’s the thing that actually made me fall in love with Enji:
It doesn’t just ask, “What do you want to post?” It asks, “What are you actually trying to accomplish?”

1. Priority-Based Marketing Planning

Inside Enji, you can set your marketing priorities, and it will generate a thoughtful marketing strategy for you:

• Grow search traffic?

• Nurture your list?

• Show up on specific channels?

• Increase revenue?

• Focus on collaborations, podcasts, bundles, summits, etc.?

Instead of dumping you into a calendar and yelling, “Post something!”, it gives you thoughtful direction, moving you towards where you want to go.

You can:

• Tell it what matters right now

• Get reminders and tasks you likely haven’t thought of based on and color-coded to those priorities, so you always know why. BT-dubs, don’t like something it suggested, all good, you can customize the crap out of it. But ooh, child, do I dig the suggestions. 

• And update them when your business focus shifts (new offer, launch, rebrand, etc.)

Screenshot of the goals and objectives behind my 2025 Enji strategy.

For me, that looks like:

• Actually remembering to regularly update my SEO keyword research

• Again, regularly checking for easy-to-fix SEO barriers

• Revisiting priorities quarterly (or when my brain decides it’s New Business Season™)

This is where Enji stops acting like a “tool” and starts acting like a gentle, well-organized marketing manager who’s low-key obsessed with your success.

2. Campaigns: AKA My Anti-Burnout Safety Net

This is hands down my favorite feature.

I get:

• Invited to summits

• Asked to be in bundles

• Asked to guest on podcasts

• Opportunities to affiliate for incredible offers

• Plus — wild idea — I also have my own launches and content to run

It’s all amazing… until you realize you’ve said yes to three things in the same week, agreed to promo windows that overlap, and somehow promised to send four emails on the same day.

Enter Enji Campaigns.

With Campaigns, I can:

• Plug in each summit, bundle, podcast, launch, or collaboration

• See everything laid out clearly on a timeline

• Instantly spot where I have space and where I absolutely do not

• Make informed decisions before I say “yes” and then regret everything later

How I survived launch season 2025… Enji Campaigns kept me sane

It has genuinely been a game-changer in terms of preventing burnout and keeping my marketing commitments at a level my nervous system can handle.

3. Results & KPIs: The Numbers, Without Needing a Spreadsheet Degree

Enji integrates with:

• Your social platform analytics

• Google Analytics

• And gives space to see your website, sales, and email numbers…

That means you can:

• Choose which platforms you want to pull data from

• See your key marketing metrics in one central dashboard

• Track the numbers that actually matter to you so you can make better decisions while still being a team of one (or two… or three)

No more ten-tab shuffle between Instagram Insights, YouTube Studio, GA4, email, and whatever else you’ve duct-taped together.

And because Enji plays nice with iCal, I don’t just plan to look at my numbers — I actually do it.

Once a month, when KPI Day pops up on my calendar (and in my Enji reminders), I:

• Log in

• Review what’s working

• See what flopped

• Make calm, data-informed decisions instead of throwing spaghetti content at the walls and hoping

As someone who absolutely needs a nudge to look at metrics, that built-in rhythm matters.

Collaboration & Tasks: Great for Small Teams (or You + One VA)

Enji lets you:

• Add team members

• Assign tasks

• Keep your content, campaigns, and action items in one place

If you’re working with:

• A VA

• A podcast manager

• A content assistant

• A launch strategist

…you can keep everything inside one shared hub instead of stitching together a Frankenstack of ClickUp + Google Docs + Notion + Slack + Post-it notes + vibes.

If you’re solo? It still works beautifully as your brain’s external hard drive.

Education & Support: Group Coaching & Private Podcast

This is another place Enji feels less like “software” and more like “co-working space mixed with mentorship.”

The Enji team (hi Taylor, hi Brett 👋) doesn’t just hand you a login and disappear. They offer:

• Group coaching calls — to help you actually use the platform strategically

• A private podcast — where you can stay on top of product updates, best practices, and marketing ideas without needing to sit at your desk and watch a video

• Plus a YouTube Channel that is so freakin’ supportive, I can’t even! 

They are the epitome of hospitality in business.

That matters because a lot of founders don’t need more tools…
They need support using the tools they already have.

Enji bakes that in.

Pricing: The Part That Makes Me Want to Send Them Flowers

Most marketing platforms that try to do half of what Enji does will happily charge rates that make my bank account shudder.

Enji’s pricing, as of this writing, is delightfully straightforward:

• $289/year or $29/month for the full platform

• $189/year or $19/month if you only want the social scheduling side

Per year.

Not per month.
Not per user.

Per. Year.

If you’re a solo or small-team business owner who wants strategy + scheduling + analytics without selling your organs on the black market, this is… wildly reasonable.

And because transparency is sexy: if you use this link, I get a small (but very genuine) “huge fan” bonus and you get a discount.

Here’s what that looks like:

• Full platform: $40 off your first year (down to $249) or $10 off your first two months (just $19).

• Social-only: $20 off your first year (down to $169) or $5 off your first two months (just $14).

Everybody wins. My affiliate bonus gets me one step closer to ordering dinner instead of cooking it, and you get a platform that actually makes marketing feel doable.

Feature Requests & Founder Responsiveness

One of the clearest signs that a platform is built for small online business owners?

How the founders respond to feedback.

I asked for:

• Better podcast integration

• More robust YouTube integration

Their response?

“We’re working on it right meow.”

They’re also rolling out:

• Email integration so you can hopefully email your list natively inside Enji

I repeat: a platform that already does social, campaigns, planning, AND analytics is now working on email too.

I cannot even.
Swoon.

This is what it looks like when founders actually care about their users’ experience and build with them, not just at them.

Pros & Cons: My Honest Take

Let’s round this out like a proper review.

Pros

• Built for solo + small teams — finally, something not made just for enterprise

• All-in-one marketing HQ — social, strategy, campaigns, analytics

• Campaign view helps you avoid overcommitting (or launching into burnout)

• Priority-based approach so you’re not posting just to post

• Excellent value for the price — especially compared to most “all-in-ones”

• Founders who listen & iterate — Taylor and Brett actually care

• Group coaching + private podcast — ongoing support baked in

• iCal integration for KPI reminders and content rhythms

Cons / Things to Be Aware Of

• If you want a massive, enterprise-level, multi-team, multi-department system, Enji will likely feel “too light” — because it’s not built for that.

• If you’re the kind of person who never logs into any platform ever, even the best tools won’t help — Enji included.

• Depending on when you’re reading this, some of the upcoming features (like full podcast/email functionality) may still be rolling out — so check their latest updates.

Who Enji Is Perfect For

In my opinion, Enji is a near-perfect fit if you are:

• A solo founder or service provider who’s ready to take marketing seriously

• A small team with no dedicated marketing department

• A course creator or educator juggling launches, collaborations, and evergreen offers

• Someone who values strategy, hospitality, and client experience as much as “posting consistently”

If you want:

• A tool that supports your brain, not overwhelms it

• A platform that helps you decide what to do — not just where to click AND is fully custimizable

• A founder team who treats you like a human, not a data point

Enji is absolutely worth a look.

Why I’m Sticking With Enji

I use it.
I love it.
And I don’t even use it to its full capacity…. Still standing strong in my social media rebellion. 

As a small online business — without a dedicated multi-person marketing team — Enji is damn near perfect for my needs.

It lets me:

• Say “yes” to the right opportunities

• Protect my energy and time

• Keep eyes on my numbers

• Plan content around real priorities

• Feel held instead of hustled

If you’re craving a marketing platform that feels more like a thoughtful collaborator than a soulless dashboard, Enji might be your new favorite teammate.