If you’ve ever wondered why people hesitate to buy—especially when the offer is good, the price is fair, and the messaging is clear—you’re not alone. And the answer isn’t what most marketing advice would have you believe.

Because buyer hesitation isn’t about price.
And it’s rarely about confidence.

If Booth and Brennan were marketing?

I’d be reading the social posts thinking, Why does this feel slightly off?
Then I’d keep scrolling.
And Googling.
And clicking on someone else.

But Ross and Rachel?

I’m in.

At its core, hospitality-driven marketing is about folding genuine, thoughtful, relationship-centered care into every touchpoint of your marketing.

Not in a performative way.
Not in a “let me fake warmth so you’ll buy” way.
But in a very real, very human way.

It’s the shift from:

• “Look at me!”

• to “I see you.”