If you've ever landed on a website and thought, “Wait—what am I supposed to do here?”—congrats. You’ve experienced what happens when UX copywriting is missing.

And if you’re wondering, “What the hell is UX copywriting anyway?”—you’re in the right place.

If you’ve been in the online business space long enough, you’ve likely been told that you "need a strategy."

Which sounds important. Sophisticated, even.

But ask five people what strategy actually means, and you’ll get five different answers