You Got A Big Visibility Moment. Now What?
Something lands. A post takes off, a big show airs, someone with a large audience says your name, a feature runs.
For about four days it feels like the business changed shape. Numbers move hourly. People you don't know are in your mentions. You refresh things you don't normally refresh.
What A Good Summit Conversion Rate Actually Looks Like
Ask what a good summit conversion rate is, and you'll get answers that vary by an order of magnitude, delivered with total confidence, by people who are all describing something different.
How To Tell If A Collaboration Actually Worked
Two hundred people who are all gone by week three is a different event than two hundred people where sixty are still opening at ninety days. Same headline number. Completely different business.