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The Blog
Welcome In
The Subtle Sell
Build an Email List That Buys
Copy & Clarity Boost
You Heard Me
Press
The Blog
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Welcome In
The Subtle Sell
Build an Email List That Buys
Folder: DFY
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Copy & Clarity Boost
You Heard Me
Press
What A Good Summit Conversion Rate Actually Looks Like
Collaborations Laura Kendrick 9/22/26 Collaborations Laura Kendrick 9/22/26

What A Good Summit Conversion Rate Actually Looks Like

Ask what a good summit conversion rate is, and you'll get answers that vary by an order of magnitude, delivered with total confidence, by people who are all describing something different.

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How To Host A Collaboration Without It Eating Your Whole Quarter
Collaborations Laura Kendrick 9/17/26 Collaborations Laura Kendrick 9/17/26

How To Host A Collaboration Without It Eating Your Whole Quarter

You can host something that produces most of the same result at a fraction of that, and the version that fits your actual life is the one that gets a season two. Which is where the return lives anyway.

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Why Your Contributors Aren't Promoting (And How To Fix It Before The Next One)
Collaborations Laura Kendrick 9/15/26 Collaborations Laura Kendrick 9/15/26

Why Your Contributors Aren't Promoting (And How To Fix It Before The Next One)

Promotion isn't something you secure in an agreement. It's what happens when someone is proud of what they made with you and it's easy to pass along.

Which puts the whole question back where a host can do something about it.

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What Hosting Three Summits Taught Me About Whether They're Worth It
Collaborations Laura Kendrick 9/10/26 Collaborations Laura Kendrick 9/10/26

What Hosting Three Summits Taught Me About Whether They're Worth It

Hosting asks more of you than any other collaboration format, and it builds things the other formats can't. Both are true, and people mostly only hear the second one.

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