Why Adding Another Channel Rarely Fixes It
You're six weeks into a quarter that looks like the last one, and you open a new tab.
Nobody would call that a bad decision. More places you show up, more people who could find you. The arithmetic is clean and it's the same arithmetic that grew your business for years.
What A Plateau Actually Looks Like At Year Five
And you worked harder this year than last.
That's a plateau, and the reason it's so hard to solve is that nothing about it looks like a problem from the outside. Revenue is steady. Clients are happy. Your work is good and people say so.
Is It A Tactic Problem Or An Architecture Problem?
Nobody wants to hear that a year of good work landed on the wrong layer.
You're Doing Everything Right And It Still Isn't Adding Up
"Is this working" is a question each piece can pass while the whole thing fails. It's the wrong test.
How To Grow An Email List With Buyers On It, Not Just Names
You can have a large list and a quiet business at the same time. It happens constantly, and it's one of the more demoralizing experiences available in this work, because by every visible measure the thing is going well.
You Got A Big Visibility Moment. Now What?
Something lands. A post takes off, a big show airs, someone with a large audience says your name, a feature runs.
For about four days it feels like the business changed shape. Numbers move hourly. People you don't know are in your mentions. You refresh things you don't normally refresh.
Borrowed Audiences: What You Owe Them And What They Owe You
Somebody spent years getting those people to open her emails. She showed up when it was inconvenient, answered the messages, earned the benefit of the doubt one useful thing at a time. And then she handed you the keys for an hour and said, " This one's good; listen to her.”
Where Visibility Actually Comes From When You're Not Chasing The Algorithm
Some visibility evaporates the moment you stop producing it. Some keeps working while you're asleep, on holiday, or having a month where you can't face any of it.
Most advice concentrates on the first kind, because it moves fast and shows up on a dashboard.
Visibility Isn't A Strategy. Here's What Turns It Into One.
The conclusion most people reach is that they need more visibility, or better visibility, or visibility somewhere else. Which is a reasonable read, because more visibility is what every piece of advice on the subject recommends.
It's also almost never the missing piece.
How To Tell If Someone Else's Audience Is Actually Your Audience
Nobody joins a collaboration for an audience with no connection to their work. That mistake doesn't happen.
The one that happens looks like this: the host has a real audience. Engaged, sizable, in something that genuinely sounds like your field. Everything checks out at a glance.
And they're one step off.
The 5 Questions To Ask Before You Say Yes To Any Collaboration
These are the five questions worth running before that ninety seconds is up. They take about ten minutes. Two of them are the ones almost nobody asks.
How To Make Collaborations Actually Convert
Pitching, prepping, making the contribution, promoting it, showing up well, and then the enormous exhale afterward. Weeks of work, almost all of it front-loaded, all of it aimed at a date.
Then the date passes and the effort stops, because the event is over. That's what events do. They end.
Marketing in the Age of AI: Why the Prompt Isn't the Problem
And yes, AI makes all of this easier. It's lightning fast at taking one thought and turning it into bits and pieces that work across a bunch of different platforms. One idea, stretched into an email, a few social posts, a note for the podcast, before lunch. I love that part of it. Genuinely.
But there's a lot of prompting snake oil out there too.
Why Marketing Feels So Damn Hard
After years of helping established business owners untangle their marketing, I've watched the same two gaps show up again and again. They're not flashy. They're not new. But fixing them changes everything about how the rest of your marketing performs.
How to Build Systems That Feel Human (And Still Scale)
You can build systems.
You should build systems.
But if your systems are designed to remove you instead of support you?
That’s when the quiet resentment creeps in.
And resentment is not a growth strategy.
Hospitality-Driven Marketing: The Algorithm-Proof Strategy That Never Goes Out of Style
At its core, hospitality-driven marketing is about folding genuine, thoughtful, relationship-centered care into every touchpoint of your marketing.
Not in a performative way.
Not in a “let me fake warmth so you’ll buy” way.
But in a very real, very human way.
It’s the shift from:
“Look at me!”
to “I see you.”
The Marketing Platform I Actually Use in My Own Business (Not Just Recommend)
This search made me realize how much I desperately love Enji, the marketing software this marketer folds into my own business.
This isn’t some “I played with a free trial for three days, and now I’m an expert” review.
This is: I use Enji. I pay for Enji, and have since mid-2024. I build my marketing life inside Enji.
So let’s talk about why.
Unreasonable Hospitality: The Missing Strategy in Your Copy, Marketing, and Online Business
As a copywriter and strategist, I’ve been exploring what “unreasonable hospitality” means beyond food and service industries.
Here’s what it looks like in online business:
What Is Strategy, Really? (And Why Your Marketing Plan Needs a Rethink)
If you’ve been in the online business space long enough, you’ve likely been told that you "need a strategy."
Which sounds important. Sophisticated, even.
But ask five people what strategy actually means, and you’ll get five different answers
Why Copywriting Alone Doesn’t Work Anymore (And What to Do Instead)
And here’s the truth no one wants to say out loud:
Copywriting, on its own, isn’t enough anymore.
Let’s talk about why and what to do instead.