So when the news hit a few days later that Woodstock ‘99 had turned into a full-on disaster—fires, looting, assaults, complete chaos—I wasn’t shocked.

Even back then, I could see the misstep.

Now, with grown-up eyes and a strategist’s brain, I can see exactly what went wrong. And it’s something I see in online businesses, brand launches, and even social media strategies all the time.

In today's whirlwind of digital chatter, where every brand shouts louder than the last, the real victor isn't the loudest but the clearest. Yes, clarity in messaging has become the North Star for brands navigating the noisy digital sea, aiming to reach the island of Engaged Customers.