If you've ever landed on a website and thought, “Wait—what am I supposed to do here?”—congrats. You’ve experienced what happens when UX copywriting is missing.

And if you’re wondering, “What the hell is UX copywriting anyway?”—you’re in the right place.

Back in the day, if you opened a shop on Main Street, everyone passing by would see it. You didn’t need a marketing plan—you just needed a sign, a solid handshake, and a little word-of-mouth from old Mr. Jenkins at the hardware store.

Now? The internet is not Mayberry.