The Problem With “Try This!” Marketing Advice (And What to Do Instead)
You ask for help in your mastermind, coaching call, or group chat. You’ve hit a snag in your marketing strategy, and you’re genuinely looking for clarity.
Instead? You get a firehose of ideas.
“Have you tried a webinar funnel?”
“Oh! I just saw someone launch with a live challenge—maybe that?”
“Ooh, add an open house! Worked wonders for my friend!”
It’s well-meaning. It’s enthusiastic.
And it’s a complete waste of time if it doesn’t start with one thing
3 High-Impact Copy Tweaks to Skyrocket Website Conversions
Back in the day, if you opened a shop on Main Street, everyone passing by would see it. You didn’t need a marketing plan—you just needed a sign, a solid handshake, and a little word-of-mouth from old Mr. Jenkins at the hardware store.
Now? The internet is not Mayberry.
Don’t Lead the Witness: How to Get Better Feedback from Your Audience
The ask was simple: fill out a survey. Easy. Plus, getting to be on the other side of market research for once? Hell yes! I love a good peek into what people are trying to figure out.
So, I did the thing. Got a thank-you. Moved on with my life.
Then, in the shower this morning—you know, that magical place where the hot water seeps into your brain and suddenlyyou have the best ideas? Yep, that place—it hit me.
That survey was still bothering me because... it was all wrong.
5 Website Copy Mistakes Costing You Sales (And How to Fix Them)
Done right, it connects with your ideal audience, answers their unspoken questions, and gently guides them toward a resounding “YES!” to your offers. It’s the unassuming powerhouse that’s always working behind the scenes, whether you’re presenting at a conference, sleeping, or binge-watching your favorite series.
But here’s the catch: your website only works this hard if you’ve set it up for success.
Why Your 6-Figure Business Needs a Holistic Launch Strategy (Not Just Another Course)
Here’s the truth: Six-figure launches don’t happen by accident. They happen when every piece of your marketing works together in harmony.
A holistic launch strategy weaves together your marketing, messaging, and audience experience so that nothing feels random or disjointed. Every email, every post, every ad is intentionally designed to support your business growth and guide your audience toward one action—buying.
Embrace Your Lane: Marketing Without the Comparison Game
Here’s the magic: when you build a strategy that feels true to you, marketing stops being a chore and starts feeling… dare I say it… fun.
The Big Shift: High-Ticket Marketing Strategies
At the end of the day, your business isn’t a carbon copy of anyone else’s—and your marketing shouldn’t be either.
By focusing on what aligns with your unique goals and strengths, you can create a strategy that feels authentic and gets results. So ditch the templates, trust your instincts, and build something that serves you and your dream clients.
Black Friday Marketing: Revenue Boost or Relationship Builder?
In my mind, Black Friday had always been boxed into the “revenue-boosting” category. You know, where you knock Q4 goals out of the park, grab those last-minute wins, and bask in the glow of high-conversion chaos. But this idea of it being a marketing opportunity? That made me pause and rethink everything.
Find Your Unique Path: Marketing That Feels Right for You
Cookie-cutter marketing advice works great—for cookie-cutter businesses. But if you’re reading this, you’re probably not running a one-size-fits-all operation.
Your business is unique.
Your clients are unique.
And yet, the advice we’re often given treats every business like a carbon copy of the next.
Why Saying No to the Wrong Clients Is a Game Changer
In the world of freelancing and entrepreneurship, every project and every client represents more than just a paycheck. For many of us, it's about building something meaningful, creating relationships, and ensuring the work we’re doing aligns with our values. This is where “crush clients” come in—clients that make us genuinely excited to do our work, the ones who give us energy rather than drain it.
Ethical Selling: What I Learned from a Murder of Crows About Building Trust in Sales
Sometimes, it feels like we’re walking into sales calls or posting on social media only to get the side-eye from people who’ve been burned by slimy sales tactics before. Even if you’re committed to ethical selling, you might still feel like the target of someone else’s bad experience.
Sneak Peeks and Easter Eggs: Engaging Your Audience Before the Big Reveal
Picture this: you're watching the latest superhero blockbuster, and just when you think the credits will roll, you're given a glimpse of what's to come. A teaser, an Easter egg, something that has you buzzing with excitement and already planning your next cinema visit.