As a copywriter and strategist, I’ve been exploring what “unreasonable hospitality” means beyond food and service industries.

Here’s what it looks like in online business:

What is the actual job of this Black Friday promotion?

Some real, solid answers might be:

• “I want a quick cash injection before year-end.”

• “I want more people in my world—email list, community, low-ticket ecosystem.”

• “I want more book sales so I can boost my rankings and reviews. Best seller here I come!”

• “I want to do something special for my existing audience as a thank-you.”

Those are all valid. Strategy loves clarity.