What Happens After You Take the Copywriting Course? (Spoiler: Copy Editing Might Be the Missing Step)
Been there.
When I first started in business, copy was the thing that had me hooked. Like, moth-to-a-flame hooked. It felt like this magical element powering every business I admired. If I could just figure it out—game over.
So I signed up for training.
The basics of copy.
The basics of personality-filled copy.
The “ooh, this is where only the lifers hang out” kind of specifics.
You see the journey. Here I am.
And if you’re like so many driven, bootstrapped, or just plain curious business owners, you’ve taken a course. Maybe twelve. You’ve learned the basics. You’ve practiced writing headlines. You’ve dipped your toes into conversion copy. You even learned the importance of brand voice (hallelujah).
Rad. I love that for you.
Hell, I love that for me too.
But what comes next?
Because here’s the thing: you’re not hopping into a big, expensive training program made for copywriters. And even if you did, most of those are evergreen, which means you’ll maybe get a once-in-a-blue-moon group call with 247 other people waving desperately in the Zoom chat.
So where does that leave you?
Step One: Write the Damn Thing
First, you start writing.
Slap those words on the page. Use what you’ve learned. Try the formulas. Try the frameworks. Ignore the voice in your head that sounds suspiciously like your 8th grade English teacher whispering “grammar.”
Because you don’t get better at writing copy by thinking about it. You get better by… well, writing it.
Step Two: Don’t Go It Alone
Now here’s the part no one tells you: writing is only half the game.
The magic is in the editing.
And no, I don’t mean running it through Grammarly or asking ChatGPT if it “sounds okay.”
Copy editing goes deeper than that. It’s the part AI can’t touch. It’s the human part.
Copy editing checks:
Does this sound like you? Or like you borrowed a template from the dusty corners of the internet?
Does this match how your people actually buy? Or did you just stuff “Buy Now” at the bottom and call it a day?
Is it actually good copy? Like, would you click? Would you buy? Or would you side-eye yourself and hit “x” on the tab?
That’s what copy editing does. And that’s why it’s the step you can’t skip.
Step Three: Align It All
Good copy editing doesn’t just polish commas. (Although, yes, your rogue apostrophes will get wrangled.)
It checks whether your copy is working across three levels:
Message: Does the content align with your strategy, your offer, and your brand voice? Or is it out here freelancing without a clue?
Flow: Does it fit how your people move through a decision, or does it feel like pushing them into a checkout line at the DMV?
Conversion: Is it strong enough to actually get a click, a reply, a sale—or is it just “nice words” hanging out in a Google Doc?
That’s the nuance. The bow that ties your course learning to real-world results.
Why Copy Editing > More Courses
Look, I love courses. I’ve taken a lot. (Like, a lot a lot.) But at some point, you don’t need more learning. You need applying.
And applying comes with editing.
Because without copy editing, you’ll always wonder:
“Does this land?”
“Will people get what I mean?”
“Am I secretly boring?”
With copy editing? You’ll know.
Copy Editing Is the Friend Who Tells You If There’s Spinach in Your Teeth
You’ve seen those posts: “Just hit publish! Done is better than perfect!”
Sure. But if done means your sales page accidentally blames the customer (“You didn’t pay, so your account is canceled”) or your CTA button says “Submit” (yawn) instead of “Count me in!”—then done just cost you conversions.
Copy editing is that trusted friend who pulls you aside and whispers:
“Hey, your headline is confusing.”
“Your CTA is beige.”
“Your joke landed flat—ditch it.”
And honestly? We all need that friend.
So… What Happens After the Copywriting Course?
This.
This is what happens after the copywriting course.
You start writing. You keep practicing. And then you get your copy edited so it actually does what it’s supposed to do: sell without making you feel like you’re cosplaying as a bro marketer from 2014.
That’s when your copy moves from “words on a page” to “strategy that actually works.”
Final Word: This Is Where I Come In
Here’s the part where I raise my hand and say the thing:
Copy editing is part of what I do.
I help you take everything you’ve learned from courses, frameworks, and hard-won experiments—and make sure it lands. Not in a rigid, “follow this template or else” kind of way. But in a “let’s make this fit your audience, your brand voice, and your actual goals” kind of way.
Because you don’t need another course. You need your words to work.
👉 So if you’ve got copy sitting in draft mode, let’s make it convert.
