If you’ve been in the online business space long enough, you’ve likely been told that you "need a strategy."

Which sounds important. Sophisticated, even.

But ask five people what strategy actually means, and you’ll get five different answers

Your business has grown.
Your audience has shifted.
You’re juggling more clients, more complexity, maybe even a team.
(And if you’re solo again after trying to build a team… I see you, too.)

But you’re still using the same plug-and-play launch timeline from three years ago.

Here’s the magic: when you build a strategy that feels true to you, marketing stops being a chore and starts feeling… dare I say it… fun.

Ever felt the heart-racing thrill of snagging the last piece of cake at a party? That’s urgency at work—a psychological ninja so slick, it can make you dive across the room for that sweet slice of victory.