You might’ve hired a copywriter.
Or followed all the formulas.
Or lovingly dotted every “i” on your website and sales page.

Your copy might check all the boxes.

But still? No clicks. No sign-ups. No sales.

Why?

Instead of drawing you in, these websites make you want to slam your laptop shut and run in the opposite direction. Why? Because they don’t feel like they’re about you—they feel like they’re all about the sale.

But let’s get one thing straight: wanting to sell is not the problem.

Your business needs to sell. Because, last I checked, passion alone doesn’t pay the bills. Sales aren’t the enemy—salesy, pushy, and inauthentic messaging is.