The Voice-of-Customer VIP Day
Done-for-you research that pulls conversion gold straight from your best-fit clients' mouths.
You don’t need more marketing advice. You need your people’s actual words.
That feeling when you’re trying to write about your offer and your brain replies with:
“It helps people… do better?”
Oof.
🙈 You’ve got a killer offer, but the words aren’t landing the way you want.
🙉 You’ve got an audience, but you’re guessing at what actually moves them.
🙊 You’re sitting on testimonials, DMs, survey responses, call recordings, and zero time to make sense of any of it.
That’s where I come in.
The VOC VIP Day gives you formal, fresh, done-for-you Voice-of-Customer research that finally shows you:
✅ How your dream clients describe their pain and desires
✅ What makes them hesitate (and how to address it)
✅ What makes your offer irresistible to the right people
✅ What to say, how to say it, and where to use it—without sounding like anyone else
🚫 No interviews for you to conduct.
🚫 No spreadsheets for you to sort.
🚫 No stitching together scraps.
Just your people’s words, turned into messaging, copy, and content, fuel you can actually use.
This is for you if…
🤩 You’re launching a new offer or rewriting a website and want to get the messaging right from the jump
🤩 You’re tired of vague advice and want clear, strategic insight on what your buyers actually want
🤩 You want to sound more like yourself and less like your mentor, that one influencer, or ChatGPT
🤩 You’re ready to make smarter, faster marketing decisions based on real buyer language, not guesswork
Here’s how it works:
Kickoff Call (30 minutes)
We meet for a quick strategy session to talk through your offer, your audience, and what you want more of.
You hand over 3–5 names of past clients, dreamy leads, or buyers you wish you could clone.
I take it from there.
I handle all outreach, scheduling, and interviewing. These are in-depth, unscripted conversations designed to surface what your people actually think and feel—not what they think they’re supposed to say.
I analyze every word.
This is where the magic happens. I dig into the interviews (and any other VOC you provide), map out themes, pinpoint sticky phrases, and pull out everything you can use across your brand and funnel.
The Big Reveal (60 minutes)
We meet again for your Reveal Session, where I walk you through your custom VOC Insights Report and show you exactly how to use it.
What you’ll walk away with:
✨ The exact words your best-fit clients use to describe their needs, goals, and buying decisions
✨ Messaging clarity—so you stop guessing and start speaking their language
✨ Ready-to-go copy pulls, testimonial nuggets, and case study gems
✨ Content topics and angles that actually connect (no more “what do I post today?”)
✨ A research-backed foundation for every funnel, sales page, and email you write next
You get to stop winging it.
No more writing from a blank doc.
No more wondering if your copy sounds “off.”
No more blending in with everyone else in your niche.
When you have the exact words your dream clients already use?
You don’t have to be clever.
You just have to say it back, with precision.
“👏👏 yesssss!!! I am so excited for this. Working with you has elevated my copy 💯 and connected me with my soul clients!”
Kim Fischer ~ Voice guide, author, coach & speaker
What’s included:
30-min kickoff call
3–5 live interviews with your people (I’ll schedule, run, and record them)
Optional analysis of any feedback/testimonials you already have
A detailed, strategic VOC Insights Report that includes:
Key pain points and core desires
Common objections and buyer hesitations
Sticky, repeatable phrases (hello, swipe-worthy headlines)
Testimonial pulls + potential case study material
Messaging + content pillars to guide your strategy
90-minute Reveal + Strategy Call to walk through the findings, clarify next steps, and answer all your Qs
A simple structure to keep collecting future VOC like a pro
Investment: $2,000
Limited spots available each month so every client gets full attention and depth.
(FYI: Most clients end up repurposing their VOC Report across 6+ months of content and multiple launches.)
“You are amazing and have a gift. I feel so grateful our paths crossed and that you are helping us.”
Christine Spiak ~ Money Coach and Co-founder of Success Circle
Let’s turn your audience’s words into your sharpest marketing edge.
You don’t need to start from scratch.
You need to listen better.
Let me do that for you.
Before you bounce…
Every business—every single one—is built on a three-legged stool:
Voice of Customer. Messaging. Brand Voice.
When those are solid, everything else stands taller.
Offers sharpen.
Pricing aligns.
Marketing stops feeling like a guessing game.
This VIP Day locks in leg one: your Voice of Customer.
Not just what people say they want—but how they say it, what they believe, and what actually moves them to buy.
When you start here, every decision gets easier.
Every word you write lands better.
And every part of your business rests on something real.
If you're ready for that kind of clarity, this is the place to start.
👉 Book Your VOC VIP Day
One leg down. Two to go. Let’s build something that lasts.