Unmistakable
A course for brands that refuse to blend in
If you’ve ever told AI to “sound like me” and it absolutely did not, this is for you.
In under an hour, you’ll finally understand what brand voice actually is, why the bots (and sometimes people) keep missing the mark, and how to start building yours so it stays consistent everywhere.
You did what they said…
You sent GPT to your homepage and asked the magical web gremlins to tell you your brand voice.
Ta-da!
You’re playful. You’re funny. You’re human.
…Aren’t we all?
Here’s the thing: that’s not actually what brand voice is.
It’s so much more than a handful of adjectives and a hope.
And that right there is why your AI sometimes serves up copy that sounds like a sugar-high intern trying too hard.
(Also, they’re stubborn jerks. Ever told it no emojis and gotten a hieroglyphic rave instead? Exactly.)
Inside Unmistakable, we’ll talk about what brand voice really is —
so you know when those bots are off the rails, and how to reel them back in.
More importantly, you’ll start building yours. For real reals.
Once you know your brand voice, everything changes.
You can outsource with confidence.
Your VA, copywriter, or AI can pick up your tone and run with it — without breaking it.
You can share pieces of your life online without oversharing.
When your brand voice is documented, it creates healthy boundaries between you the founder and you the brand.
And that foundation?
It’s what makes your business scalable.
Maybe even sellable one day.
What this mini-course will do
Show you exactly what brand voice is (and isn’t)
Explain why the AI readout isn’t enough
Help you start thinking about your voice as a system you can document
Walk you through a few quick exercises so you can spot the real moments that define your brand
This isn’t a “sit back and listen” kind of course.
It’s a “grab a cuppa, hit play, and start connecting the dots” kind of thing.
…Because once you understand your voice,
every email, caption, DM, and bit of copy you write gets easier.
…Not because you became a “better writer.”
But because you finally sound like you.
Here’s what you get
Three quick, smart video lessons.
First steps you need to a clear, documented brand voice.
Years of clarity unlocked.
➕ all future updates
$47 — instant access.
have we met?
no?
well, hi. 👋
I’m Laura. Copy co-conspirator and strategy nerd.
I help business owners who are good at what they do finally sound like it. The ones who’ve outgrown “cute and quirky” copy, but aren’t about to flatten themselves into corporate oatmeal either.
Brand voice is my lane. It’s the framework that makes every piece of communication sound unmistakably like you, even when you didn’t write it.
That’s why I created Unmistakable.
Because once you understand how your voice actually works, writing — emails, captions, sales pages, all of it — stops being a guessing game and starts feeling like fluency.
Ready for Unmistakable?
You don’t need to overhaul your voice.
You just need to understand it.
Pull up a chair. Bring your coffee. Let’s make your brand unmistakable.